Conveyor belts: strong companies picking big beams
On September 21, CEOs of well-known enterprises in the rubber conveyor belt industry in China, industry leaders, and famous brand experts carried out comprehensive and in-depth discussions on how the conveyor belt industry fostered brands, increased the competitiveness of strong companies, established modern marketing systems, and service networks. dialogue.
“The rubber conveyor belt is the second largest rubber industrial product that is rapidly developing after China’s tires. After more than 20 years of development, a number of companies and brands with core technologies have emerged in the Chinese rubber conveyor belt industry. The domestic market and various industries have a large demand for high-strength, flame-retardant, high-temperature and other safety, energy-saving, and environmentally-friendly conveyor belt products. We will increase the implementation of brand-name strategies in the industry, help the superior, and make strong companies the main force in the market. The development of the rubber conveyor belt industry in China is also the key to whether the industry can easily deal with global competition.” September 21, 2005 in China, hosted by the China Rubber Industry Association, “Safety, Energy Saving, and Environmental Protection” "The high-strength conveyor belt press release and strong corporate promotion conference," said Xu Hongzhen, president of the company. Four companies, including Qingdao Oak Group, Zhejiang Shuangjian Rubber Company, Fuxin Rubber Group, Sino-German Joint Venture Shanxi Phoenix Tape Company, and its high-strength conveyor belt products, have become the preferred enterprises and brands recommended by the China Rubber Industry Association to the society.
The semi-finals occupy 30% of the market
It is reported that since the "Seventh Five-Year Plan" period, China has placed high-strength and flame-retardant conveyor belt products as the focus of technological transformation. Over the past 20 years, it has been accompanied by a variety of high-quality products in industries such as energy, transportation, metallurgy, machinery and transportation. Continually increasing demand for conveyor belt products, the entire industry has a rapid development momentum. In recent years, it has maintained a growth rate of more than 10%, and has built up representatives from Qingdao Oak Group, Zhejiang Shuangjian Group and Liaoning Fuxin Rubber Group. With the independent intellectual property rights and core technology of the main products, good product quality, high market reputation, rising production concentration, expanding market coverage, and annual output of around 10 million square meters, state-controlled and privately-owned large-scale tape companies have also emerged. Out of a joint venture with foreign countries, the production of international famous brands of Shanxi Phoenix tape company. In 2004, the total output of conveyor belts in China exceeded 90 million square meters, of which the output of these four strong enterprises accounted for 28%. In the first half of this year, the total output of the four companies accounted for 30% to 35% of the entire industry.
At present, all four powerful companies are working on energy-saving, environmental-friendly and safe conveyor belt products and cultivate their brands in all directions. They vigorously introduced advanced foreign equipment and processes, actively adopted international standards and advanced foreign standards to organize production. The conveyor belts produced have been in line with international standards in terms of product series and quality, and the products have continued to export while satisfying the domestic market.
Supporting the development of norms
At present, high-tech conveyor belts developed by local companies have become the leading products in the domestic market. Such as: for long-distance material transport and impact resistance, tear resistance, wear resistance of steel cord conveyor belt, used to protect the underground coal mine safe transport of flame-retardant conveyor belt, used in steel, coking, chemical and other enterprises production resistance Thermal, cold, oil, acid and alkali special conveyors for non-contaminated light conveyors for food, electronics, etc., as well as the development and mass production of energy-saving and environmentally friendly materials that prevent the scattering of materials and prevent dust from flying. Tubular conveyor belt. However, due to the influence of funds, system, and market demand, the industry still has unfavorable factors such as unregulated markets and disorderly competition that restrict the healthy development of the industry.
Zhai Hongzhen said that these unfavorable factors are mainly manifested as: blind development, enterprises are numerous, small, scattered and chaotic. At present, there are more than 300 conveyor belt companies registered in China, but only a small number of enterprises with scale and upper grades; many companies do not produce according to standards, even without standard production, they fight the price war with low prices. The price holds the market; the user's brand awareness is weak, they only value the price, regardless of the quality of the product is good or bad; macro-control is weak, the market lacks necessary rectification and guidance.
Zhai Hongzhen said that in view of this situation, the China Rubber Industry Association promotes strong companies and brands with good product quality and after-sales services to the society, which can undoubtedly suppress and combat counterfeit and shoddy products, and at the same time promote the entire industry to increase technology. The pace of innovation, establish the concept of winning the brand, this move can also increase the user's understanding of the level of well-known brands, guide consumption, so that they will use the brand-name products as the first choice for purchase.
The road to strengthening is a long way to go
Due to excess production capacity and oversupply in the market, at present, the global rubber conveyor belt industry has changed from focusing on quantity to focusing on quality. Many varieties, high performance, lightweight, multi-function, energy saving, safety, environmental protection, long life, high added value Products have become the direction of industrial development. At the same time, the trend of group and international development is obvious. In the face of foreign companies that have capital, technology, and scale advantages, the Chinese rubber conveyor belt industry is now in a big but not strong position. On the one hand, annual production will exceed 100 million square meters of production volume, which has made China rank among the world's largest manufacturers of conveyor belts. On the other hand, companies are generally small in size and their brand influence is not strong, which in turn makes them face globalization. The competition is in a weak position. To change this status quo, it is a necessary way to promote the implementation of brand-name strategy across the industry. The recent strong company recommendation can be said to have fired the first shot.
In response, Geng Hongzhen said that for a period of time in the future, the China Rubber Industry Association will also guide leading companies to increase the implementation of brand strategy and encourage them to vigorously develop national brands by increasing the use of competitive companies and brands in society. The pace of industrial restructuring and technological innovation and R&D have constantly introduced products with high technological content and high added value products. At the same time, quality credit extension activities will also be carried out throughout the industry to squeeze out products that do not meet the standard requirements, so that the industry’s resources and markets will be tilted toward large companies and well-known brands.